In a highly competitive industry such as real estate where a single referral can be the difference between making your month or not, it’s important to know how a particular metric may be impacting your referral business. What is your percentage of referral business? This basic data point is critical to track as it can tell you early on which way your business is going. Are you getting more referrals, about the same or less than in previous years? According to a 2014 California Association of Realtors survey (Understanding Today’s Buyer) the average referral rate is 25-30%. With a whopping 60% plus of agents found through Internet searches. The survey also showed 76% sellers/buyers interv

Remember Them: Champions For Humanity monument in Oakland

Oakland native, artist and businessman Mario Chiodo, in partnership with the Oakland Metropolitan Chamber of Commerce developed this monument. Located at 9th and Rashida Muhammad streets, it honors humanitarians who are prime examples of people who contributed to human rights and social justice. The 52' long by 25' high sculpture is a larger than life depiction of 25 civil rights activists, including Rosa Parks, Cesar Chavez and Harvey Milk.

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